Beautycounter created a program to help us in equity and increase our presence in underrepresented groups. We have welcomed more than 200 BIPOC, LGBTQ+, and disabled consultants to our team. This article will discuss how to apply for the Beautycounter impact scholarship.
Gregg Renfrew founded Beautycounter in 2013. Renfrew worked previously with Susie Hilfiger and Martha Stewart as merchandising executives. Beautycounter launched nine products in March 2013, including shampoo, creams, and eye creams. The company was established as a direct retailer brand. It sells through its website, independent consultants, and retailers like Sephora, Target, and J.Crew.
Beautycounter received the Allure magazine Best of Beauty Award for its lip sheer in twig (2014) and dew skin tinted moisturizing moisturizer (2015). Beautycounter was a founding member of the non-profit Environmental Working Group’s verification program. This Beautycounter affiliate program aims to make finding products free from toxic chemicals easier.
Beautycounter’s first mascara line was launched in 2016. Beautycounter’s Lengthening Mascara became one of Allure magazine’s Best of Beauty products under the natural category. Beautycounter purchased the Nude Skincare, Inc. worldwide assets and Nude Brands, LTD., Ali Hewson’s natural beauty line, from LVMH in June 2016. Hewson was elected to the board, and Bono, Hewson’s spouse, became an investor in Counter Brands, LLC., Beautycounter’s parent company.
The company opened its first brick-and-mortar store in Manhattan in 2018. In Denver, Colorado, a second location was opened in 2019.
The company was listed on Fast Company’s list of the Most Innovative Companies in March for its efforts to promote natural ingredients in beauty products. CNBC named the company to its 2020 Disruptor 50 List in June. This list recognizes next-generation billion-dollar businesses. In December, the company opened a hybrid store and Livestream studio in Los Angeles.
The Carlyle Group, an American private equity firm, acquired a majority share in Beautycounter in April 2021. This significant acquisition valued Counter Brands, LLC, its parent company. At $1B
What is Beautycounter Impact Scholarship.
The Beautycounter impact scholarship. was created to help us support equity and increase our presence in underrepresented communities. It offers the opportunity for selected applicants to receive significant support in starting their own Beautycounter company.
Why is Beautycounter offering an Impact Scholarship?
Beautycounter’s mission is to make safer products available to everyone. Our Consultant base must expand to realize this mission fully. There are many backgrounds represented.
How Will Beautycounter Know My Prospect’s Demographic?
The application form for the Beautycounter impact scholarship will include a section to record the applicant’s demographic.
After they become Consultants, we will invite the 25 Impact Scholarship recipients selected to self-select in the About Me section.
How Many Prospects Can Consultant Invite to Apply for An Impact Scholarship Each Month?
Each month, a consultant can only allow one (1) prospect to apply for an Impact Scholarship. If they are not selected, they can invite another person to apply for the Impact Scholarship next month.
Benefit of Beautycounter Impact Scholarship
The following items will be provided to applicants who have been selected for an Impact Scholarship to start their own Beautycounter business:
- One Digital Enrollment Kit
- One Deluxe Skin Starter Set
- To extend, one “Pay it forward” enrollment code
- Anyone in their network. (Code waives $50 Digital Enrollment Kit Fee with any purchase Starter Set.)
Eligibility for Beautycounter Impact Scholarship
The Impact scholarship helps underrepresented prospects bring #betterbeauty to their communities. This will help us realize our mission of bringing safer products into everyone’s hands.
We encourage applicants from all underrepresented communities to apply with a particular emphasis on African American, Hispanic/Latinx, and Asian American communities.
Beautycounter Impact Scholarship Application Deadline
The application window opens each month on the 1st and closes on the 3rd of each month.